Who wouldn’t want something called a Dreamliner? Sounds cool…like luxury in the sky….almost like one of these flying cruise ships. “Take a flight on the spectacular new Dreamliner! And get a massage and swim in our pool with a little drink with an umbrella in it.”
But $15 billion worth?!? To be the sales guy on the other side of that deal is just an amazing thought! “Look…buy $15 bil worth and I’ll throw in some leather jackets, and this really cool pen that says Boeing on it and acts as a red light laser pointer for presentations. Do we have a deal???